JAIMES, Fernando; HERRERA MENDOZA, Julia Enith. Artificial Intelligence as a Formative Tool in Undergraduate Marketing: Integrative Review and Inductive Study. Journal of Information Technology, Cybersecurity, and Artificial Intelligence, [S. l.], v. 2, n. 3, p. 54–71, 2025. DOI: 10.70715/jitcai.2025.v2.i3.041. Disponível em: https://www.jitcai.org/index.php/journal/article/view/41. Acesso em: 29 dec. 2025.