Jaimes, Fernando, and Julia Enith Herrera Mendoza. “Artificial Intelligence As a Formative Tool in Undergraduate Marketing: Integrative Review and Inductive Study”. Journal of Information Technology, Cybersecurity, and Artificial Intelligence, vol. 2, no. 3, Dec. 2025, pp. 54-71, https://doi.org/10.70715/jitcai.2025.v2.i3.041.